Utiq is the new European privacy-led Authentic Consent Service for digital advertising which is exclusively available through the Adform DSP. Formerly TrustPid, this headline-grabbing approach to data and consent provides an exciting innovation for digital advertisers. As a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and Vodafone; Utiq delivers an alternative to third-party cookies. Through Adform, a number of advertisers have already run successful campaigns using Utiq. Of these, PwC has been commissioned to independently review and validate the results.
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Join us for this panel, hosted by Adform’s SVP Marketing, Louise Kloster and featuring William Harmer, CPO, Utiq, Sam Tomlinson, PwC Partner, and Alexandra Jerry-Bourne, VP Customer Success, Adform for a discussion of how this approach is set to shake-up the identity landscape.Â